A look at gender in the beauty industry

After flipping through their trusted magazines, like Flare Magazine where Hannah worked in the late 90s, women would head to their local drugstores to pick up the latest anti-wrinkle moisturizers, pore minimizers, and waist thinner-izers. The hyper-feminine and macho-masculine brands also offer up gender-neutral products; they just don’t tell you. With a few exceptions, most beauty products can be used by anyone, regardless of their biological sex, gender identity, or anything else really. It’s the way the products are packaged and marketed that suggests to consumers whether the product is meant for them or not.